What We Offer
Understanding that most agencies define performance in terms of leads & conversions, we believe that all digital advertising should deliver value.
By focusing on efficiently engaging target audiences while working towards effective reach at scale, we make every cent count.
DIGITAL MEDIA BUYING
Takes2Media offer full service media buying capability. Keeping in mind that user journeys touch multiple digital platforms, our focus is on keeping a holistic view and showcasing attributed value through the marketing funnel.
We have established capability within dynamic creative and personalisation as a whole, and have also prepared for the future – digital marketing in a cookie-less environment.
Media buying is managed by our teams of in-house programmatic specialists; buying across Display, Video, Audio, Search and Social.
Benefits You Have
Personalisation at Scale
Remove the complication and start your journey to scalable personalisation of your digital marketing. We’ve developed audience frameworks which make your 1P and the relevant 3P data effective tools in personalisation. Our in-house team can build those into Dynamic Creative and Dynamic Remarketing solutions; which makes your creative contextual and reduces production costs across the board. Add to that our testing frameworks, and we have a path to continuous improvement.
Measurement
Media platforms can report on performance within their own ecosystems, siloed reporting. Users, more now than ever, touch multiple digital ecosystems in their daily routine; they live in many silos. At SPP we believe in finding the Single Source of Truth, deduplicating silo’d reporting. We understand which platforms and campaign types are best suited to each objective, because we know how to measure them correctly and show attributed value.
Holistic Digital Strategy
Informed by research, supported by data and molded by experience; our strategy teams ensure business objectives are translated into successful digital strategies. We keep abreast of the latest ad tech and digital media by leveraging our industry partnerships for you; from finding the right audiences, to converting them. Gone are the days of siloed, platform led strategies; a full funnel approach, underpinned by accurate measurement, is our normal.
Platforms & Channels
Media buying is managed by our teams of in-house programmatic specialists; buying across Display, Video, Audio, Search and Social. We have partnerships with Google, Facebook and Ad Dynamo; all with in-market teams, which allow access to alpha and beta products as well as support and training. We also have an extensive range of publishers we work closely with, bringing down programmatic costs and ensuring access to high quality inventory.
Media Measurement
We specialize in full funnel digital marketing, and in order to do this we have bespoke funnels and measurement frameworks to establish the right channel selection for your business. We view performance with attributed value in mind, moving past the last click mentality that handicaps growth.
Our consultancy teams can scope and implement tracking across your platforms; and also integrate your business data for a true view of performance.
The foundation of how you run and report on media starts with a robust tagging and tracking infrastructure. In order to successfully optimize campaigns, platform level tracking must be in place – and must be accurate.
Benefits You Have
The Holistic Approach
A single source of truth is core to the our way of viewing media performance, and focuses on a de-duplicated view of performance across all active media channels. The focus shifts from platform led reporting, to full funnel reporting – which includes attributed value. Essential considering that users are active across a lot of channels, most of which are walled gardens which don’t easily allow for proper attribution.
Closing the Loop
Vital to maximising performance of platform bid algorithms and campaigns, is feeding offline data (business data) back into the online eco-system – commonly known as Offline to Online tracking. This will allow platforms to optimize toward actual business results as opposed to conversion events. At T2M, all data is handled in compliance with POPI and GDPR, removing the risk of data security issues completely.
Tagging & Tracking
The foundation of how you run and report on media starts with a robust tagging and tracking infrastructure. In order to successfully optimize campaigns, platform level tracking must be in place – and must be accurate. In order to report on holistic performance, overarching tracking must be placed and accurate. Having a consistent naming convention that spans all tracking infrastructure is also key to consistency and effective management of campaigns.
Search Experience Optimisation
Our SEO services are not only designed to assist your organic results, but also complement your paid media efforts. We like to view it as ‘search experience marketing’, as optimising your brand to give the users the smoothest search experience possible is now a must and improves the overall visibility and quality of clicks.
Traditional SEO is no longer enough, which is why integrating strategies across channels and bringing the relationship between SEO and UI ever closer needs to be undertaken to improve overall brand performance, and not just the performance of a single medium.
The importance of thorough keyword research and strategic implementation cannot be overstated. It is also added value when an SEO agency can provide copy in order to save the client having to also commission copywriting services.
Benefits You Have
Local SEO
Being visible in your area is now more important than ever. Your business premises need the very best local SEO to give users and search engines a clear line of sight. Users also need to be able to interact with your businesses using tools such as Google My Business listings for optimal user experience and visibility.
On Site SEO
The importance of thorough keyword research and strategic implementation cannot be overstated. It is also added value when an SEO agency can provide copy in order to save the client having to also commission copywriting services.
Technical SEO
A house can’t be built unless there is a foundation, which is exactly what technical elements on a website act as. All the best content is worthless if search engines cannot crawl a website and index pages in an effective manner, and therefore we strive to set your website up with all necessary technical elements to provide the backbone of your organic performance.
Our consulting division works closely with our partners to configure their digital platforms for optimal performance and advance their digital maturity. In practice this means developing and implementing technology roadmaps in accordance with globally recognised frameworks that optimise your use of digital marketing technology and future proof your business.